The advertising services market size is expected to grow by $88.92 billion during 2021-2026, according to a market research report by Technavio, a research firm.
Thirty-five percent of the market’s growth will originate from the APAC region during the forecast period. The market for advertising services is rising mostly due to the increase in in-app advertising, although several factors could restrain this expansion, such as the increasing use of ad-blocking software.
The two biggest markets in APAC for advertising services are China and Japan. The market in this region will grow more quickly than the markets in Europe and North America, according to the report. The region’s digital advertising services market has significant potential due to the increasing use of digital media, which will help the sector expand in APAC throughout the forecast period.