INEO Tech Corp., a developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has entered a programmatic partnership with Broadsign, a platform provider for digital-out-of-home programmatic advertising, according to a company press release.
With this agreement, advertisers and media buying agencies who utilize Broadsign’s Reach platform will gain access and be able to purchase ad space on INEO’s Media Network of display screens in retail stores.
«Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers at the last mile,» Kyle Hall, CEO of INEO, said in the release. «We’re thrilled about the new revenue potential this partnership provides and look forward to continuing to grow the INEO Media Network and increasing our advertising fill rates.»
INEO’s advertising platform partnerships gives Broadsign access to brands and marketers, who can purchase INEO’s advertising inventory.
«Connecting with consumers in-store can influence purchasing decisions and help grow brand loyalty when the right messages are put forth,» Broadsign Sales Director Karim Kanji said in the release.