Clear Channel Europe, a digital-out-of-home producer, has expanded services to more than 11,000 digital out-of-home screens across nine markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021, according to a company press release.
This milestone makes Clear Channel one of the leading programmatic media owners in Europe based on the number of screens available, with the ability to deliver more than 1 billion impressions per month.
The programmatic-enabled DOOH screens allow Clear Channel’s LaunchPAD advertising platform to support data-driven advertising campaigns by offering ways to plan, buy, activate and optimize advertising content.
«To have reached this milestone is emblematic of the hard work and dedication of our wonderful teams across Europe, of whom I’m incredibly proud. We’re excited to see how this scale of programmatic buying can help brands deliver contextually relevant messages at pace,» Dominic Dunne, programmatic commercial lead, Europe, said in the release. «LaunchPAD allows us to combine the widespread presence and impact of Out of Home with the flexibility and creativity of digital media approaches, driving great results for advertisers and brands and new experiences for consumers.»
Clear Channel’s screens are available to book via LaunchPAD across the UK, Belgium, Switzerland, the Netherlands, Spain, Italy, Finland, France and Sweden. Clear Channel LaunchPAD is a pan-European platform offering programmatic, automated and direct buying channels, available through SSP partners Broadsign and/or Hivestack in those markets.