Image courtesy of Lightbox.
Lightbox, a provider digital out-of-home video, has expanded its retail media network to include grocery stores nationwide, according to a press release.
The expansion adds 2,800 supermarkets across the country and 3,000 screens to Lightbox’s retail footprint.
Over 100 grocery brands such as Albertsons and Giant Eagle have 30-inch screens located on Redbox kiosks primarily at the entrance, while a New York City centric network — in partnership with Velocity MSC — includes D’Agostino and Gristedes with 31-inch screens at checkout. The digital video placements are positioned to help advertisers connect with shoppers throughout their retail visit.
In addition to its retail media footprint, digital video impressions are available and delivered in WeWork spaces, commercial window fronts and recreational destinations across the U.S.