Fastsigns UK, a subgroup of Fastsigns, a digital signage company, is set to launch «Make Your Statement in the UK,» a new marketing initiative designed to show customers what can be achieved with its range of visual solutions, according to a company press release.
The campaign will be rolled out at the end of May with a new-look website. The company has upgraded its large-scale exterior signage, interior wayfinding and decor, vehicle and flooring graphics, digital screens and animated content.
«The ‘Make Your Statement’ campaign has been inspired by the vision of our customers and demonstrates how we can help them achieve their goals,» John Davies, managing director at Fastsigns UK, said in the release. «Our franchisees work with organizations of all sizes, across multiple sectors. They’re well-known and respected in the communities they serve — as we saw during the pandemic when they were in high demand for social distancing and safety signage, or communications such as a change to opening hours.
«Our franchisees are invested in what they do. As a franchisor we’re proud to have achieved a franchisee satisfaction score of 89.4% in 2022 and we hope that the new positioning and technology developments further improve this.»
The «Make Your Statement» campaign was launched in the U.S. at an international convention in February.
«We rolled out many significant initiatives at the convention designed to take our brand to the next level. 2022 is our year to continue to increase focus on our customers, build on our strengths and position the brand for what lies ahead,» Jennifer Herskind, CMO of Fastsigns International Inc., said in the release.