Vistar Media, a provider of software for digital out-of-home, has purchased Sage+Archer, a buying platform for DOOH in the European market, according to a company press release.
Through this deal, Amsterdam based Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, backed by Vistar’s programmatic marketplace.
Founded in 2019, Sage+Archer has formed partnerships with Dentsu International, Matterkind, Heineken, OMD, Essent and more.
«At Sage+Archer, we’ve been fortunate to establish strong partnerships with Europe’s leading media agencies and have built a team of experts in delivering value through programmatic out-of-home,» Diederick Ubels, CEO and co-founder of Sage+Archer, said in the release. «I’m thrilled that we will now have the capital, organizational support and global perspective of Vistar to fuel our next phase of growth.»
Sage+Archer’s 26 employees will continue to operate as a standalone division within Vistar Media’s organization. Advertisers across the Netherlands, Belgium, Spain, Germany, United Kingdom, Switzerland, France, Austria and Italy will be able to use the Sage+Archer demand-side platform, including all existing supply-side partnerships, augmented with additional audience targeting and data solutions from Vistar Media.
«As an entrepreneur at heart, I saw right away that the Sage+Archer team had built something special,» Michael Provenzano, CEO and co-founder of Vistar Media, said in the release. «By joining our forces, we now have a team of agency and brand experts to bring the full promise of programmatic out-of-home — targeted, measurable, automated campaigns — to the European market with speed and scalable support.»
This is Vistar Media’s second integration of a technology company, following the acquisition of the content and network management system Cortex in 2015. Vistar Media plans to continue accelerating growth through both organic and inorganic strategies.