Lamar Advertising Co. will launch the campaign #LamarLovesNurses, a digital billboard promotion, just in time for National Nurses Week, according to a company press release.
Beginning Friday and extending through National Nurses Week (May 6-12), Lamar is displaying the names and photos of nurses on its digital billboard inventory in more than 125 U.S. markets. The nurses to be featured were submitted to Lamar in April. About 2,460 nurses will be displayed on more than 600 digital billboards across Lamar’s national network.
«The sheer number of submissions we received for this campaign is a great reflection of how much people value and recognize all that nurses have done, and continue to do, to keep us safe,» Sean Reilly, CEO of Lamar Advertising Co., said in the press release. «We are honored to be able to use our national digital billboard network to remind people to recognize and appreciate the work of our nurses.»
Submitted nurses’ names and photos will be seen on digital billboards in the region where they are located, rotated among usual advertisements. Additionally, Lamar is posting all photos in albums by market on the company’s Facebook page.
Founded in 1902, Lamar has more than 351,000 displays across the U.S. and Canada.