Store as a Medium | Digital Signage Today

It’s where the Internet of Things meets programmatic advertising, machine learning and big data analytics – and becomes something very personal and powerful for retailers, brands and consumers. In-store displays can adjust the brand messages they present so they are relevant to the individuals who are nearest to them. In ways that protect consumer privacy, screens can change the content they offer based on variables such as location, time of day, the weather – and even make changes depending on shoppers’ facial expressions. 
With the Store as a Medium, physical retail can play a unique role in people’s lives – making shopping personal, desirable, informative and satisfying as well as profitable for retailers and brands.