Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of Home Advertising Association of America.
Digital OOH is leading the overall growth, and the segment increased 22.7% compared to 2020. Fourth quarter total OOH revenue increased 37.4%, while DOOH grew 49.6% over the same period in 2020.
«These numbers tell a clear story of collective growth and progress for the OOH space and consumers,» Anna Bager, president and CEO, OOA, said in the release. «With continued innovation and the unbridled creativity of our industry, we are poised for continued expansion in 2022 and beyond.»
In 2021, all top 10 industry product categories increased and eight grew double digits, including local services and amusements, retail, media and advertising, insurance and real estate, restaurants, government, politics and organizations, financial, and automotive dealers and services.
The largest category, local services and amusements, which represents over 25% of total OOH spend, increased by 20.9%, second only in growth to the media and advertising category increase of 21.3%.
Ranked in order of OOH spending, the top 10 advertisers in 2021 were McDonald’s, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Google, Walt Disney Pictures and HBO.
Founded in 1891, OAAA is headquartered in Washington, D.C. with offices in New York City.