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PopID, a consumer authentication service, and Visa have partnered to launch facial verification payment acceptance in the Middle East region, according to a press release.
The first operators to welcome PopPay, PopID’s facial biometric payment solution, will be Costa Coffee, MMI and grocery chain Géant, in addition to Cove Beach at Caesars Palace Dubai and Coca-Cola Arena Dubai, both of which belong to the portfolio of Dubai Holding, a diversified global investment company.
Issuing banks will be invited to join the platform and give their customers the ability to link their facial biometrics to their debit or credit cards to make payments.
Acquiring banks will be offered the opportunity to distribute PopID’s proprietary face pay terminals to brick and mortar businesses.