Out-of-home marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice president, global head of media sales, according to a company press release.
Bringing more than a decade of programmatic tech experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying growth opportunities and amplifying revenue with a data-driven approach.
Dolan joins Broadsign with a comprehensive understanding of the ad tech landscape spanning the demand side, data management, ad serving, dynamic creative and verification.
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«Broadsign has built tools for nearly every imaginable facet of the OOH journey, including its programmatic evolution, and that foundation will help drive the medium into the future as more omnichannel advertisers explore all it has to offer,» Dolan said in the release. «OOH has a place in every campaign, and when combined with CTV, mobile, social, and online advertising, provides a total powerhouse for advertisers; I look forward to helping more buyers capitalize on that, and am thrilled to be a part of a company and team with such deep roots in OOH.»
Dolan comes to Broadsign from Integral Ad Science, where he spearheaded agency and programmatic development for the company as global vice president. Prior to that, he served as VP of national sales at Sizmek, developer of an independent buy side ad server, and various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a bachelor of science from the University of Rhode Island.
«More media buyers are looking to programmatic DOOH to broaden their portfolio, and with an ad tech industry vet like John on our team, we’re well positioned to meet the demand,» Maarten Dollevoet, chief revenue officer, Broadsign, said in the release. «John’s affable personality, leadership expertise, and longstanding relationships with key players in the programmatic space will prove invaluable in showcasing the value of programmatic to our existing customers while also helping us attract new buyers to the medium and accelerate industry wide growth.»
Broadsign has more than 200,000 digital screens in airports, shopping malls, health clinics, transit systems and more.