Edison Interactive, a leading out-of-home content management system for connected screens in golf cars, rental vehicles, hotel rooms and beyond, has launched its first digital out-of-home self-serve platform in partnership with DanAds, an advertising technology provider, according to a press release.
EI’s self-serve platform will allow brands to access DOOH inventory throughout the U.S., including ad placements on Shark Experience presented by Verizon with plans to expand into hotel rooms, ski resorts and rental vehicles later this year.
Developed in collaboration by golf legend and entrepreneur Greg Norman and Club Car, Shark Experience presented by Verizon is available nationwide across 360 courses on 35,000 golf cars. The cars leverage Verizon’s 4G LTE network to give golfers a connected experience, enabling music streaming, real-time sports tickers, PGA Tour scores, dynamic yardage, tips from Norman and more.
«DOOH advertising is in high demand, making it previously challenging for SMBs to take advantage of inventory in easy and affordable ways. We wanted to level the playing field for businesses both large and small,» Jeremy Ostermiller, CEO and co-founder of Edison Interactive, said in the release. «Through this new advertising technology, EI is helping brands better engage with their audiences in more meaningful ways, driving 4x more online activity per ad dollar spent than traditional advertising. We couldn’t be more excited to make DOOH advertising more accessible and to be powering next-generation adtech.»
EI has opened the opportunity for both global brands and businesses with a budget as small as $500 to advertise on the platform.
«We are thrilled to be a part of the first OOH self-serve platform accessible to all advertisers,» Istvan Beres, CEO at DanAds, said in the release. «In the past, the restrictions of building creative for OOH have often limited advertisers, but these constraints are no longer the case for DOOH as you can utilize standard IAB ad unit sizes. Edison Ad Manager makes it easy for even inexperienced advertisers to create their own quality creative directly within the platform.»
DanAds was founded in 2013 by Beres, and Peo Persson, EVP of sales. The company is headquartered in Stockholm, with offices in New York City and London. EI was founded in 2016 and is headquartered in Denver.