No-code is everywhere, but one domain has remained off the radar: in-venue digital communication. In this world of digital signage, information kiosks, retail self-service, curated exhibits, and more – broadly known as «in-venue digital audience engagement» — custom software development remains the dominant approach. This oversight is notable considering the associated market size, encompassing the entirety of screens outside of personal devices (phones, tablets, etc.), PCs, and home TV, is valued at a significant $8B in software sales.
This paper explores the oversight, detailing characteristics of the no-code movement and how its democratizing approach to app creation is equally suited to in-venue digital deployments.