Digital signage has revolutionized the way merchants engage with their customers. Instead of static signage, operators can grab customers’ attention with eye-catching graphics and full-motion video. Promotional campaigns can be implemented at a moment’s notice, pushed out to multiple locations from the corporate headquarters. Content playlists can be compared with sales data to verify the effectiveness of campaigns.
Implementing a digital signage network doesn’t need to be a costly, complicated endeavor. New management tools are helping to simplify the process.