Place Exchange, a supply-side platform for programmatic out-of-home media, has partnered with Clear Channel Outdoor Latin America, a provider of digital OOH media in Latin America, to expand services, according to a company press release.
The partnership will help marketers deliver OOH media campaigns programmatically via their preferred demand-side platforms, delivering messaging to audiences throughout Latin America.
«Clear Channel Latin America is always at the forefront of digital transformation and innovation. Our clients were the first in Latin America to enjoy the benefits created by programmatic activation and a data-driven approach to OOH,» Tom Motmans, Clear Channel Outdoor regional president for Latin America and CEO for Clear Channel Brazil, said in the release. «Place Exchange is a recognized technology leader who shares our passion for innovation. We are very excited to partner with them and welcome additional programmatic demand for our platform across Brazil, Chile, Mexico and Peru.»
Place Exchange’s DSP partners include Amobee, MediaMath, Viant, Yahoo DSP and more, opening up Clear Channel Latin America’s DOOH platform to a mix of programmatic agencies and advertisers for planning, buying, optimization, reporting and attribution for DOOH.
«As Place Exchange expands internationally, we believe the Latin American market represents a tremendous opportunity for programmatic activation of the OOH channel,» Nick Bennett, VP of partnerships at Place Exchange, said in the release. «Clear Channel Latin America’s unmatched array of premium digital assets anchors our broad offering in the region, giving our demand partners the ability to reach any audience with powerful messaging in a variety of real-world contexts.