Genius Sports Limited, a data and technology provider that connects sports, betting and media, has signed a partnership agreement with the Mid-American Conference, a member of the NCAA Division I, according to a company press release.
Genius Sports will capture, manage and distribute official MAC statistics. The goal of this partnership is to create more immersive and engaging fan experiences through Genius Sports’ data collection and fan engagement solutions. NCAA LiveStats, a tool for the collection, management and distribution of game statistics, will be rolled out for all MAC competitions.
Through its Second Spectrum division, Genius Sports will also provide the MAC with access to data tracking and video augmentation solutions for its Men’s Basketball Championship. In addition, Genius Sports will provide a suite of customized free-to-play games, live data integrations and widgets to enable gamification into the MAC fan experience.
«Recognizing our unique capabilities across data collection, tracking, personalized marketing and more, the MAC has embraced our vision of providing college sports fans with immersive and highly engaging experiences,» Mark Locke, Genius Sports CEO, said in the release. «Furthermore, the MAC also selected Genius Sports as one of the most established sports integrity providers in the market to help ensure its competitions, teams and players are protected against the potential threats of betting-related corruption.»
Through a sub-licensing agreement with JMI Sports, Genius Sports will also provide its network with access to MAC sponsorship inventory across its annual Football Championship Game and Men’s and Women’s Basketball Tournaments. This includes access to in-stadia signage, digital media and customer acquisition platforms.
Genius Sports’ digital technology is used in more than 150 countries and by several professional sports leagues, according to the release.