Edison Interactive, an out-of-home content management system, has partnered with Alpine Media, a resort-focused product line, to be the exclusive seller of its digital-out-of-home ski resort inventory, according to a company press release.
Alpine Media’s displays are found on ski lifts and in other high-traffic areas across ski resorts and provide visitors with real-time information. The partnership will provide access to ad inventory at ski destinations across the U.S., including Winter Park, Steamboat, Telluride and Taos.
«We are excited to partner with Edison Interactive as we continue to enhance user experiences and integrate technology into previously hard-to-reach areas like ski destinations,» said Alpine Media CEO Freddie Peyerl in the release. «We are looking forward to seeing the results of this collaboration while simultaneously taking advantage of EI’s advertising technology for programmatic and self-serve offerings and gaining access to their content to provide a better viewing experience for skiers.»
Shark Experience outfits golf cars with high-definition touchscreens while Alpine Media equips ski resorts with interactive digital displays. As a result of combining efforts, the DOOH inventory across golf courses and ski resorts is expected to top more than 4 billion impressions in 2022.
«We are thrilled to expand our DOOH ad inventory with the addition of Alpine Media and are excited to give more brands access to the premier ski audience,» Jeremy Ostermiller, CEO and co-founder of Edison Interactive, said in the release. «We will work hand-in-hand with Alpine to continue to not only scale and grow their platform, but hope to also bring additional value by driving digital transformation and the incorporation of emerging technologies such as mobile edge computing and artificial intelligence to deliver personalized experiences to ski resorts everywhere.»