Vistar Media, a provider of software for digital out-of-home, experienced exponential growth during 2021, launching 20,256 campaigns from 1,462 advertisers, representing roughly $200 million in programmatic billings, according to a company press release.
The scale of individual brand investment in the programmatic OOH channel is increasing as well. Within the U.S.,18 brands spent more than $1 million on programmatic OOH campaigns in 2021, with more than half of those brands spending upwards of $2 million.
In addition to programmatic growth, 2021 saw media owners investing to improve their network infrastructure through software. Vistar’s ad server powers several digital signage networks, including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media.
«2021 saw massive shifts happening in the broader media landscape, which created significant opportunities in the OOH space,» Michael Provenzano, CEO and co-founder of Vistar Media, said in the release. «Over the past decade, Vistar Media has stayed focused on creating solutions that drive real impact for our clients. I am incredibly proud of what we have achieved over the decade, let alone the last year. It’s been an intense and immensely rewarding journey as we continue to outpace our goals on client success, speed to market and growth. The success we are seeing is a testament to the fact that our products produce tangible business results.»
There are currently 120 Vistar employees worldwide with active recruitment and 2022 growth plans to increase by 50%.